Who we are and what we do
Delta Brains (DB) founded in 2018, is a full service market research consultancy with a team of highly skilled and experienced professionals who have local as well as regional experience across different sectors. DB provides both Qualitative and Quantitative research solutions to its clients, helping them grow their business through capturing changes in market dynamics and by becoming their trusted advisor.
Corporate Philosophy
DB team believes in “learning across board” philosophy which entails:
- Collaborative brainstorming sessions with clients to arrive at optimal solutions.
- Maintaining consultative approach towards clients’ business.
- Being involved in all stages of research to provide comprehensive solutions to clients.
Services
Qualitative Research
We are passionate about delving into consumer mindset and interpreting human behavior and attitudes which results into bringing innovative products and services in the market.
- Focus Group Discussions
- In Depth Interviews
- Home Visits
- Consumer Immersions
- Ethnographies
- Shopnographies
- Ad Clinics
- Market Visits
- In-Situation Interviews
Quantitative Research
Advanced analytics is our strong suit. Our experienced team uses a range of cutting-edge methodologies to obtain information that results in competitive advantage for the client.
- Shopper Research
- Brand Equity Measurement
- Usage & Attitude
- Advertising & Communication Effectiveness
- Stakeholder Satisfaction
- Volumetric Estimation
- Profile & Penetration
- Consumer Segmentation
- Product/ Price/ Packaging Tests
Industrial Research
Any critical business decision requires proper investigation into market conditions. We provide this understanding for new entrants as well as existing players through competent market research.
- Market Sizing
- Market Entry Studies
- Competition Mapping
- Demand Estimation
- Industrial usage and Satisfaction
- Channel Evaluation
- Mystery Shopping
- Field & Tab Services
- Shop Audits & Retail Surveys
Syndicated Solutions
Delta Brains takes pride in providing off-the-shelf insights reports for different sectors at an affordable cost.
DB team intends to roll out syndicated studies in the following segments:
- Kids
- Mothers
- Professionals
- College and University Students
- Youth and Brand Stature Measurement